As we head into winter, it’s a great time to think about color, at least in Wisconsin! Every year, paint brands decide upon a color that they believe will embody the next year or be the new hot design choice; plenty of companies have already released their new color for 2024. It’s always a fun way to learn about new paint colors and maybe even get a new color to paint a wall or two.
Sherwin-Williams has elected to go blue this year, choosing their paint Upward as their 2024 Color of the Year. They refer to it as a denim blue with gray undertones that creates a peaceful environment, which doesn’t overwhelm. They designate it as a colorful neutral, allowing for a sophisticated splash of color.
BENJAMIN MOORE – BLUE NOVA
Benjamin Moore has chosen the color Blue Nova as the 2024 Color of the Year. This color is a rich combination of blue & violet and was chosen to represent the blend of modern & traditional styles popular in home design right now.
C2 – THERMAL
C2 has decided upon Thermal as their 2024 Color of the Year. This color is a very light blue, which C2 compares to the blue of the sky during the fall & winter months – a crisp blue with white undertones. They find it to be calming, while still offering a bright point in any room.
DUNN-EDWARDS – SKIPPING STONES
Dunn Edwards has also elected to choose a blue-toned paint as their 2024 Color of the Year in Skipping Stones. This cool blue is described by the company as timeless, while still being fresh and modern.
In keeping with the blue theme, if you want a louder blue color, then Krylon’s 2024 Color of the Year is the one for you – Bluebird. This bright, vibrant blue is the pop of color to compliment your neutral walls or décor.
Glidden has decided to switch it up for the blues, instead deciding to go with Limitless, a yellow-neutral, for their 2024 Color of the Year. They’re calling it the modern neutral, an emergence of warm neutrals in design choices that they think will be in this year.
A stark contrast to the other colorful, light options, Behr has gone with Cracked Pepper for their 2024 Color of the Year. This dark, moody charcoal color is sophisticated and certainly a statement piece; however, it is still neutral enough to not overwhelm or take over a space.
Similarly to Behr, Dutch Boy Paints has decided on a slightly moodier color for their 2024 Color of the Year, with the choice of Ironside. This is a deep olive shade with dark undertones, creating a paint that is bold & elegant. Dutch Boy Paints markets Ironside as a versatile paint that can elevate any design.
GRAHAM & BROWN – VIRIDIS
Graham & Brown turns away from the sky and to the forest for inspiration for their 2024 Color of the Year, with Viridis. This muted green is a welcoming option for wall painting or accents. They refer to it as a tone that reflects harmony & stability.
Just when you thought we were done with blue, it makes a reemergence, or in this case – a renewal, in Valspar’s 2024 Color of the Year choice with Renew Blue. This cool-toned blue color is said to be inspired by fleeting elements found in nature, like fog.